Growth Marketing Manager (m/f/d)

About BuenaBuena (backed by GV) makes everything real
estate as simple and transparent as buying an ETF. Whether it's
finding, buying, or financing an apartment. We do this by acquiring
property managers across Germany and turning them into technology
companies. Throughout the past 2 years we have become Germany's
third-largest property manager with fewer than 25 full-time team
members at our HQ.About the Growth Marketing Manager roleWe're
looking for a Growth Marketing Manager who will directly report to
our VP property management. In this pivotal role, you will be
instrumental in shaping the future of our portfolio companies'
growth in all German locations. In your first quarter, you'll be
hands-on across paid, SEO, lifecycle, partnerships, and local
activations. By the end of year one, you'll have a repeatable
playbook and the first hires reporting to you to scale
it.AufgabenResponsibilitiesPartner with portco heads on conversion.
Generating leads is half the job. The other half is working with
our local heads in Hamburg, Magdeburg, Berlin, and beyond to make
sure those leads turn into signed property management
contracts.Build the growth playbook from zero. There's no existing
channel mix, no attribution stack, no agency relationships you're
inheriting. You'll decide what we run, where we spend, and how we
measure and you'll have it live within your first 30 days.Build the
local growth motion. Most of our customers are local homeowners and
small landlords. You'll design events, broker partnerships,
referral loops, and offline activations that work city by city and
create a template that travels when we enter the next market.Report
directly to the VP Property Management and to the Leadership Team.
You'll present growth numbers in our weekly business reviews. No
middle layers, no slide polishing for someone else.QualifikationYou
may be a good fit if youSpeak fluent German (C2). Our portcos
operate locally, and our customers are German homeowners.You've
actually done growth. You've had a budget, run the campaigns, and
can tell us the numbers you moved, not strategies you "contributed
to."Live in the data. You set up your own tracking, design your own
experiments, and don't need a BI team to tell you whether something
worked.Think commercially. CAC, payback, contribution margin, these
are your default units, not vanity metrics like impressions or
MQLs.Thrive in ambiguity: you're energized (not paralyzed) by being
the first growth hire and building the playbook from scratchAre
based in Berlin or willing to relocate; this is an in-office role
in Prenzlauer BergStrong Signal: You've freelanced in GTM or
growth, built and sold a product, or run your own venture. You know
what it means when no one is going to do it for you.BenefitsYour
BenefitsUp to €500 close-to-office bonus, if you decide to live
within 10-20 mins walking distance to our Website lunch budget, €50
fitness subsidy.€1,200 yearly education budget.Free books: Buena
pays for any book you'd like to read.Why you should apply nowWe're
high-growth with a small, tight-knit team: Within the past 3 years
we have become Germany's third largest property manager with around
20 full-time employees.We're meritocratic: Your impact gets
rewarded, quickly. Our CEO has been a Junior Product Manager 3
years ago, our COO has been Chief of Staff 2 years ago.We're
personal: We work from our office in Prenzlauer Berg and place high
value on knowing each other well.We care about outcomes:
Homeownership rates in Germany are far below European average.
We're here to enable wealth creation for everyone.

Standort

Buena, Dresden